Brand & packaging design is our passion.
Our clients say we’re very good at it …
VALUE IN ANY BRAND MANAGERS BUDGET
As a result of Brandor’s partnership with Janssen-Cilag, Daktarin became a market leader with competitors only able to mimic the ‘footprint’ iconography that subsequently transformed the Australian OTC anti-fungal category. The success of the Daktarin packaging range lead to Brandor’s involvement in designing line extension, DaktaGOLD, and redesigning Daktozin. The same packs are still on shelf representing trusted, efficacious brands … And a decade of competitive ‘on shelf’ branding would certainly represent value in any brand managers budget!
“… It still looks great on shelf, even after a decade!”
Jason Carroll | Janssen
STRENGTH TO STAND OUT
Nizoral 1%, a trusted brand in the Australian OTC anti-dandruff market, required a sensitive line extension. Brandor had been working with Janssen-Cilag on POS collateral and existing 1% packaging when we were asked to redesign the Nizoral 2% range, a more potent variant that would capitalise on existing brand cues. Brandor presented new red livery to invoke the strength of the 2% formulation whilst reflecting the already well established Nizoral 1% brand. A successful insight, as it is still trusted for stand out strength in its category today.
“… Looks great and we have had fantastic uptake!!”
Lisa Golden | Apotex
The Durolax range for Boehringer Ingelheim was rescheduled to an OTC product which provided the opportunity to rid it of its previously clinical prescription demeanour. Durolax was transformed to ‘user friendly’ and ‘gently efficacious’. The premium Durolax SP was developed as a brand extension, and the success of the packaging lead to Brandor redesigning many of the Boehringer Ingelheim brands such as Finalgon, Atrovent and Spray-Tish, to name just a few.
Leeanne Bland | Centric Wealth
A NEW SKIN
Galderma requested an ‘evolutionary’ design update to unite tired variants within the Cetaphil skincare range. The brief was to create a strong fresh take out that capitalised on existing cues, without alienating existing brand loyalty. Brandor designed a consistent range with clearly differentiated USPs and went on to work with Galderma brand managers to design POS, packaging and advertising collateral for both the Cetaphil and Benzac brands.
Mina Giang | GuildLink
“… Service second to none”
Nicole Woodrow | KnowledgebankIQ