Results that speak for themselves

CLIENT
Janssen-Cilag

Value in any brand managers budget

As a result of Brandor’s partnership with Janssen-Cilag, Daktarin became a market leader with competitors only able to mimic the ‘footprint’ iconography that subsequently transformed the Australian OTC anti-fungal category. The success of the Daktarin packaging range lead to Brandor’s involvement in designing line extension, DaktaGOLD, and redesigning Daktozin. The same packs are still on shelf representing trusted, efficacious brands… And a decade of competitive ‘on-shelf’ branding certainly represents value in any brand manager’s budget.

Cetaphil

CLIENT
Galderma

A new skin

Galderma requested an ‘evolutionary’ design update to unite tired variants within the Cetaphil skincare range. The brief was to create a strong fresh takeout that capitalised on existing cues, without alienating existing brand loyalty. Brandor designed a consistent range with clearly differentiated USPs and went on to work with Galderma brand managers to design POS, packaging and advertising collateral for both the Cetaphil and Benzac brands.

Nizoral

CLIENT
Janssen-Cilag

Strength to stand out

Nizoral 1%, a trusted brand in the Australian OTC anti-dandruff market, required a sensitive line extension. Brandor had been working with Janssen-Cilag on POS collateral and existing 1% packaging when asked to redesign the Nizoral 2% range, a more potent variant that would capitalise on existing brand cues. Brandor presented new red livery to invoke the strength of the 2% formulation whilst reflecting the already well established Nizoral 1% brand. A successful insight, as it has been trusted for stand out strength in its category for more than a decade on shelf.